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I just got my dirty little paws on a copy of our new book Twitter Power from bestselling author and super nice guy Joel Comm. I did a power read last night, and will be going back tonight to read it cover to cover. From what I’ve seen so far, I’m very impressed. I don’t often blog about Wiley books, for fear of being seen as writing yet another shameless plug, but I would be raving about this book even if I didn’t work for the company.
I use Twitter. I get Twitter. I like Twitter. But many people don’t. I get asked by people all the time (at work, at parties, at soccer games, etc etc) why I use Twitter. What’s the benefit to be gained from being on Twitter. And seriously, is it really going to benefit your business or is it just another online time suck?
Joel answers all these questions, and he does it in a way that doesn’t numb readers with useless anecdotes and boring case studies. He emphasizes that you are joining a conversation, and what the right way is to do it, and where you can go wrong. He writes in a style that is clear and straightforward. He doesn’t come off with a “smarter than thou” attitude. Joel’s style is more ”if I can figure this out, YOU can figure it out, if you set your mind to it.” He keeps his examples of real-world Twitter success stories brief and memorable, in an effort to empower readers to get on board with Twitter right away.
The book wraps up with a true action plan - Chapter 13, ”Putting It All Together: A 30-Day Plan for Dominating Twitter.” I think this is worth the cost of the book alone. Read it first, then come back into the rest of the book and figure out how you’re going to put Twitter to work for you.
Go to Joel’s site to hear how he came to write the book. I don’t say it out loud as often as I should, but I am so grateful that he came to write this book for Wiley. Between this title and Twitter For Dummies, coming out this summer, I think Wiley has the market cornered on this important, fast moving topic.
If you’ve read Twitter Power, what do YOU think about it? And what other areas in social media are book-worthy?
Image may be NSFW.
Clik here to view.
Image may be NSFW.Clik here to view.
